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74 | 2026 PLEASANTON BICYCLE AND PEDESTRIAN MASTER PLAN <br />SUPPORT PROGRAMS <br />Encouragement <br />Encouragement programs make biking and walking easier or more attractive to residents who do not currently bike or walk for trans- <br />portation. <br />Existing Efforts <br />The City participates in many event-based encouragement programs, primarily organized by the Economic Development Depart- <br />ment. Bike to Wherever Day is a major event in Pleasanton, with the city sponsoring and coordinating energizer stations providing <br />refreshments, encouragement, and bicycle information. <br />The City’s Commendable Commutes program is a public/private partnership aimed at reducing drive-alone trips and promoting <br />transit, walking and bicycling trips during peak commute hours. Services include on-site transportation information visits, free transit <br />trips through the Try Transit Program, marketing materials, networking opportunities, local and regional transportation updates, and <br />the guaranteed ride home program. <br />Program Opportunities <br />• EN-1: Promote Regional Commuter Challenges. Partner with <br />regional agencies to promote and incentivize participation in <br />events like the Bay Area Bike Challenge among local residents <br />and workforce centers. <br />• EN-2: Downtown “Bike to Shop” & Bicycle-Friendly Business Program. Establish a “Bike to Shop” program in partnership <br />with the Downtown Pleasanton Association and local mer- <br />chants to offer special discounts, rewards, or incentives to <br />patrons who arrive at their shops by bicycle. To encourage <br />long-term participation and elevate local commerce, partici- <br />pating merchants who provide dedicated bike parking or offer <br />consistent commuter incentives can earn an official “Bicy- <br />cle-Friendly Business” designation, which the City can publicly <br />recognize and promote through municipal marketing channels <br />and local business directories. <br />• EN-3: Expand Commendable Commutes Program. Expand <br />participation in the City’s Commendable Commutes program <br />by encouraging local businesses, employers, property man- <br />agers, and developers to implement transportation demand <br />management (TDM) strategies that support walking, bicy- <br />cling, and transit use. Promote participation in the program <br />through outreach, recognition, and technical assistance. <br />• EN-4: Partner Group Rides & Repair Clinics. Coordinate with <br />Bike East Bay and local bicycle shops to cross-promote and <br />host regular group rides, repair clinics, safety workshops, and <br />specialized classes (e.g., “build-a-bicycle” youth programs <br />and cargo-carrying techniques).